last updated 1/1/2009
Participation in the next capital of the Arab
culture, 'AL-Quds'2009

Our new movie "Wall in the heart"
will be released next year in the cultural events of Jerusalem
(Al-Quds) celebrations as capital of Arab culture 2009.
The movie has been translated to English, French, Spanish,
German, Russian, Turkish, Indonesian and Urdu. And will be
available in public presentation through Europe Asia and
Middle-East.
For more information about this event please
click here
Game Revolution

AfkarMedia videogame projects were considered among other
international projects that shapes the culture aspect of societies
in 21st century by 'Game revolution' documentary, This
critical acclaimed two-hour special, looks how the culture of these
games is changing the world, for CBS Television and Discovery Times,
distributed internationally by IMG. Nominated for best social and
political documentary, Banff TV Festival 2007.
To download a clip of this
documentary (Arabic narration) please click here (wmv,20Mbyte)
http://www.imdb.com/title/tt0884789/
All rights reserved to
redapple entertainment
Istanbul Film Festival
21-30 November

AfkarMedia was invited to participate with its latest short movie
"the man and the moon" in Istanbul Animation festival, from 21-30 of
November 2008. In Istanbul-Turkey.
For full details please click
here
Napoli Film Festival
6-16 June 2008

AfkarMedia was invited to participate with collection of 3D short
movies "the road block" in Napoli Film festival, from 6-16 of June
2008. In Napoli Italy.
For more details about the event please click
here
Winternachten The Hague
18 Jan 2008

AfkarMedia newest
video game 'Quraish' was present as study case in the activities of
Winternachten Friday Night, the theme was ‘Ghost Ship the World’,
where on five different stages writers, journalists, film makers and
philosophers represent and map the concept of fear. Fear will show
its many faces, sometimes terrifyingly, sometimes just to be laughed
at. Often to raise the question: what is it we're actually afraid
of? Compose your own night from the Arabic, Turkish, Indonesian,
South African and Dutch programmers with writers, poets, music and
film.
For more details please click
here
Intifada Video Game, El PIAS article
26 April 2008
Two exhibitions, and Gijon in Madrid,
emphasize the relationship between art and digital games. Homo
ludens ludens includes some of the works of Radwan Kasmiya. The
creator moves away from the Syrian Manichaeism and the topics on the
conflicts in Middle East.
For full article in Spanish please
click here
For full article in
English please click here
Forget competition! New ally on board!
8 April 2008
It
happened at last! Things are official now; AFKARMEDIA is starting join
venture projects with JoyBox Co. this new game development company in
the market is aiming high, although it started working on mobile phone
games and applications couple of years ago,
JoyBox is moving on and planning to start developing videogames for PC and other platform in cooperation with AFKARMEDIA.
This alliance is proving the commitment of both sides for
strengthening the media business, exchanging experiences and resources
and offering more kicking titles for the public, so let's just sit and
wait, hope for not too long!

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Exhibition HOMO LUDENS LUDENS
18 April 2008
Fri, April 18 , 2008 - Mon, September 22 , 2008
Locating play in contemporary culture and society
Exhibition: 18 April – 22 September
Conference: 19 – 20 April
Venue: LABoral Centro de Arte y Creación Industrial, Gijón
LABoral Centro de Arte
y Creación Industrial presents HOMO LUDENS LUDENS, an international
exhibition and conference examining play as a principal element of
today’ s world, and highlighting its necessity for our contemporary
societies. Following the exhibitions GAMEWORLD and PLAYWARE, that
reflected respectively on the different playful and social sides of
gaming creativity and interactive art, HOMO LUDENS LUDENS now sets the
setting that embraces these data and looks into the notion of play in a
wider spectrum, presenting how it has evolved in our digital times.
Projects of a different character and orientation reflect play’s
various expressions and roles: Play is being reformed and reversed; it
embodies social and political acts and issues; it becomes a tool for
activism; it mingles the virtual and the real; it revitalizes other
disciplines; play can be misused and exploited; while stereotypes are
challenged, questions are raised and different understandings are
offered.
Following the same direction, the international conference HOMO LUDENS
LUDENS which is co-organized with the Planetary Collegium aims through
its two-day programme to situate the frame context of contemporary
play, to highlight its interdisciplinary character and to present the
multifaceted reality of the playful society we are living in. To
achieve this, the Conference forms a special setting for dialogue and
experimentation where it brings together international experts from the
field of game theory as well as artists and practitioners who embrace
elements and signs of play and playfulness in their work and research
activities.
So, what is play today and what about the player? The exhibition and
conference can be understood as an examination of play as a vital
element in our everyday life and as a speculation on the emergence of a
Homo Ludens Ludens – the contemporary player of games.
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Exhibition Play Cultures
8 April 2008
Curator: Kristian Lukic
07.03 - 08.04.2008
Salon of the Museum of Contemporary Art, Belgrade
The exhibition “Play Cultures”
is an international exhibition that presents contemporary artistic
production that uses the language of digital games and shows one
possible view of how the genre of digital games can be used in a
creative and engaging way. The exhibition consists of standalone games,
mods, video works, multiplayer games and interactive storytelling.
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JCI Damascus ends its year with a memorable dinner!
6 Dec 2007
On
annual dinner 2007 the board of JCI (Junior Chamber International)
decided to give Mr.RADWAN KASMIYA the prize of creative young
entrepreneur award (CYEA) for his achievements and visionary projects,
well congratulation boss, you deserve it! Can I get my allowance now?

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Quraish® to be shown on 'Dar Al HAYET'
7 October 2007
Quraish®
to be shown on the back cover of the most respected and decent
newspaper in the Arab world, 'Dar Al HAYET' means a lot for us. (Arabic)
Article link
(.mht)
Article link
(.htm)
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Quraish® game in Windows Magazine®
October 2007
another new review about Quraish® game in Windows Magazine®. (Arabic)
Article link (.jpg)
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Quraish® Review in LYBIA It magazine
August 2007
Quraish® Review in LYBIA It magazine. (Arabic)
Article link (.pdf)
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At Last, Quraish® is on Sale
22 August 2007
Next Monday 27th of August, will be the day to release Quraish® game "Golden Edition" in UK by our distributors "Books Plus" to all our devoted gamers, here you go guys, to arrive late is better than not showing at all!
P.S: please do not forget to run the update batch (version1.2.0) from here before playing the game.
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Omar Shamshoon Says D’oh
10 July 2007
Armed with pen and notebook, and reading a local English newspaper at the doorsteps of a hidden hostel in old Damascus.
That's how I met Richard; he would be the guy to spent 72 hours with him on a road trip through Syria.
That trip was an excuse for me and a project for rich, but I think that we both enjoyed it.
Richard poplack is trawling through the Muslim world to find how north
American pop culture is engaging with our society, a very interesting
topic indeed, he is profiling AfkarMedia projects as a quest, weather
they are actions, reactions or something else, well, that what we will
find upon releasing his book:
Omar Shamshoon Says D’oh!: Trawling the Muslim World for North American Pop-culture from Penguin Canada, good luck rich!
 R.Kasmiya
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"BISLAN" our Junior Art Director:
22 May 2007
Emad
Mirza, our Art director became a father again, he had clone himself for
the second time, congratulation buddy, your older son "ASLAN" has a new
brother now, by this rate, the MIRZA's are going to be majority in
AfkarMedia soon, "BISLAN" looks smarter than his dad and I think he is
aiming higher than him too, I'd better watch my back for he wants my
job!
 R.Kasmiya
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White Car, White sheep!
5 August 2007
Guys!
check out my new car…egggghhh, those were the words of "Mustafa" our
colleague before he was sucked out the company buy his pals from the 3D
department and forced to give them a ride ( more than 10 persons all
together), well the car survived the ride and it was Baptized, but as
the custom states in such occasions he had to make a barbeque party for
us, mm… Eventually he did it at the point of a gun, and we had a
wonderful time consuming all that meat, sorry Mustafa, sorry
vegetarians!
 R.Kasmiya
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15 Years:
1 year competing in AfkarMedia yet he was promoted.
5 years driving helicopters in rough circumstances yet he was survived.
15 years of marriage yet he is still carrying on happily ever after.
All of AfkarMedia teams are saluting our oldest husband and wife
Mr.and Mrs Abu-Zaid in their 15th marriage anniversary, congratulation
guys!
 R.Kasmiya
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We are celebrities now!
14 August 2007
Aljazeera,
Number one news channel in middle-east is showing a good 6 minutes
documentary about Us, and another 12 minutes of live debate, Yeahhhh,
we are celebrities now, I'd better start negotiating my next raise.
First part Second part Third part
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Cool they didn't miss this time!
6 July 2007
Al-Arabiya, another major news channel is putting our game "Quraish" under the spot, cool they didn't miss this time.
Download link
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"UnderSiege" "political or not"
25 June 2007
France24
– the international French satellite channel, are running a reportage
about our game, "UnderSiege" "political or not", however, here you go.
Download link
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I Hate JUDO!
8 June 2007
Well,
what can I say, I HATE JUDO! and I wish that some body would make a law
to forbid all violent sports, but hey… what can I do, I am living in a
jungle of machos, the man with blue suit is my Sensei -sorry- Art
Director, he didn't mention his obsession in his resume, but months
later I started to notice that I was signing too many sick days off,
mostly broken bones among our Art team, then it became a general
phenomena, and when I tried to do something…###…
Well, the picture was taken by me during my attempt to make them stop, I was hanging upside-down from the ceiling. The man to his left is my lead programmer, and the last one to the right is my Post Production manager. P.S we are not responsible of the guy with the broken neck standing between them; in fact he is a prepaid practice bag.
R.Kasmiya Back to top
Congratulation LUAI, you have just lost your freedom!
15 June 2007
AfkarMedia Team wishes all the best to LUAI MSUTI, our freehand designer, he is going to get married, congratulation. Frankly
we have a bad reputation in messing any party we intend to, so LUAI was
hiding his engagement from us, actually he succeed to hide it for five
months until our intelligence officer noticed the ring during our
monthly picnic.
So
all the best for him and for his charming Seniorita MSUTI (not showing
in the above photo, the hairy guy is a new junior modeler, I can't even
remember his name, however we promise you to post some of the wedding
photos…well, if he stays focus and do not run in the last minute.
R.Kasmiya Back to top
Invitation to Join the Geeks league :
26 June 2007
The
guys at Software Industry Forum are calling us to join their league; at
least they are recognizing game development companies as part of their
software industry..Ok don’t push so hard, we are coming guys.
R.Kasmiya Back to top
AL ARABIA Coverage, Nothing is perfect!
27 June 2007
http://www.alarabiya.net/articles/2007/06/26/35907.html
AL
– Arabia news channel, one of the major satellite news channel in the
region, is running an article about our latest game "Quraish" on its
home page 27 June 2007, and wow! It seems to be that page visits are
rocketing…
Hmm.. I wouldn't complain much, the piece was very
good, but as in many press articles, they have plenty of mistakes, and
they are neglecting my feedbacks to fix them, anyway, here is what they
are supposed to fix : - They forget to mention the developers "AfkarMedia" and the distributors "Dar Al-Fikr", ooooh that hurts.
- They stated that we have the character of "khawla", which we don't.
- They
mentioned "UnderSiege" and stated that in level one the player have the
chance to change the result of Hebron massacre by shooting Goldstein,
which is totally nonsense, since all levels run as they were happened,
the layer will witness, participate in the moods but certainly not
change the fact that non of the prayers at that day was holding a gun,
and the crowds have to attack that maniac by fire extinguisher to knock
him down.
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In Videogames You Shoot Arabs or Aliens!
Abstract:
The
interview with Radwan Kasmiya, an executive manager of the company
Afkar Media, a Syrian studio producing political and other videogames.
The interview was made in the company office in Damascus in May 2005,
just before their release of a new videogame dealing with Palestinian
Intifada ‘Tahta al-Hisar’ (Under the Siege). Vit Sisler - Charles
University in Prague
Will it be possible for people in Europe to buy your games Tatha al-Hisar (Under the Siege) and Quraish? Tahta
al-Hisar will first be issued in the Near East only. In the Near East
we have a network of distributors and we know how to advertise the
product and such things, but we will have to conduct research for the
market outside of the Near East. We want to get Tahta al-Hisar to
Europe, because in European media the Palestinian question is often
being presented from one point of view only and the other one is
missing. With Quraish, we faced problems with the archaic Arabic, we
didn’t have anyone who was able to translate it in a proper way,
however, we eventually managed it somehow. But even if the game was in
Arabic only, it is a success for us. The Arabs are not used to reading
books, in general, less then other nations, they depend mainly on TV,
movies, newspapers, magazines… and computer games. That is also one
reason why we made a game about the history of Islam, Quraish.
I
know that you do not like to talk about Tahta al-Ramad (Under the Ash)
a lot, as it was your first game and you consider it dated, but I am
interested in what the response of the public to it was? The
players of the game were Arabs only – Under the Ash was never
translated. But in general, the players were really keen for the game,
they looked at it with pride – do you know the term “Digital Dignity”?
They saw that Under the Ash offers a true perspective. The player
community is interested in games which offer a different point of view,
whereas all the games here, like Delta Force, involve you shooting
Arabic-speaking enemies… The Arabic players felt that something was
wrong, after completing such a game you feel some bitterness, you feel
like… like being guilty a bit, do you understand? That was the reason
why Under the Ash was accepted so positively among them. It offers a
different point of view and mainly the game is not about reverting to
the usual scenario, the game is not about an Arabic-speaking hero
shooting different-language-speaking enemies. Under the Ash had a story
and it was not a simple action story. The game evokes emotions, I know
some players who cried during this game. After completing the game you
can’t separate the emotions, you feel something between joy and
sadness. This game could ignite fire inside the players.
You
have mentioned the Delta Force. Kim Ghattas, a BBC correspondent wrote
about Afkar Media and she said that your games are a reaction to Delta
Force and similar anti-Arab games. But you deny this… Everybody
understands the message of our games in a way they want to. Kim Ghattas
wanted to comprehend this in a simple framework, but she did not
realize that we come with brand new thinking. It is not a problem, it
is just her view. I am happy that her article was printed, I believe in
exchange of information. I have talked about in Delta Force or now in
Spring Break Fallujah you are always playing an American soldier and
your task is to accomplish a mission. But what is the mission? To “seek
and clear” the terrorists, who are often being depicted as Arabs. In
general, you shoot Arabs or aliens in recent videogames. In the States,
according to the last elections, almost half of the nation do not agree
with the politics in Iraq. I think that every society has its right to
have its own opinion, but nobody has the right to deny the opinion of
the other, but that is exactly what is happening now. The Americans in
Iraq closed some channels, e.g. al-Jazeera, they even attacked their
building and killed their reporter. There is information they want to
publish and information they do not, and it is exactly the same in
videogames. In the games from Kuma/War you play as strong and intrepid
American soldiers who help the Iraqis to promote democracy. The
American game companies reflect the American society as we reflect the
Arabic society.
You have said
that your games are not a reaction to Delta Force etc., but what is the
main difference? In Tahta al-Hisar you are also playing a Palestinian
killing Israeli soldiers… You know, if you compare a
Hollywood movie with a European one, the Hollywood one will be splendid
and gorgeous, with exploding cars, helicopters and so on, but European
movies are deeper. There is a similar distinction between our games
and, say, Delta Force, I think. It was our aim to show what happens in
Palestine behind politics, to show people stories and problems. The
civilian, who takes a gun at the beginning of the game is killed by
soldiers in the end, but he took the gun only for defense. I think that
the main message, which we try to spread throughout the game, is that
what happens in Palestine is a result of some problem, and we also
offer an opinion on what the cause of that problem is by showing it.
Before you can solve a problem you have to describe it and be aware of
it, and we wrote a book about this problem with our game. We do not try
to give an answer, we just present the topic, we can not change
someone’s opinion by a videogame, but we can move the player to go and
search for the answers on his own.
You raised an interesting point in that all the “heroes” who take a gun are killed sooner or later in the game… In
Tahta al-Hisar there are five main characters who represent archetypes
of the Palestinian society. There is a lad who believes that he can
change a world with a gun, there is another one who discover after some
time that this is not possible and he starts to collaborate with the
Israelis, he hopes that this will lead to a solution. There is Abu
Himayn who observes everything from far, an old man who remembers how
things used to be before and how they are now. And finally Ma’an, a
schoolboy who sees his school always closed and the houses being
demolished. With a group of his friends he used to throw stones at
Israeli tanks until he is finally killed. I am afraid that exactly the
thing which happens now – killing the youngest generation of the
conflict – is killing the future of Palestine.
You have told to Kim Ghattas that you can not see a solution for Palestine, do you still think the same? No
society wants to live in a war, I believe in peace in Palestine, but I
also believe in justice. If it should be strong and stable peace, it
has to be just.
Tahta
al-Hisar is based on reality, for example, a majority of the missions
have real backgrounds, and that because of this reality the game is
objective. However, the Israeli point of view seems to be completely
missing. Moreover, all Israelis who you meet in the game are soldiers,
you can see them only through the sniperscope or when you are hiding in
front of them. Surely these elements of the game lead to a partiality?
In reality not all the Israelis you can meet in Palestine are soldiers,
what about the peace activist or just normal people… there is no
evidence of them in the game. I understand, you say that the
game is biased… In such a topic objectivity is a slippery thing. I do
not think a game or movie exists at all which could provide both points
of view in a non-biased way. Even in books where the authors generally
try more to achieve this state, objectivity is not fully possible. For
me objectivity means that there is no lie in the game. To present both
points of view is not possible even because of gameplay. Of course we
know that Israeli society is not homogenous and their opinions vary.
Israel is a democratic state with lots of trends and tendencies, many
people do not agree with the official politics against Palestinians and
many others think their politics should be even tougher. There are
activists and fundamentalists, like elsewhere. For me, as an author of
the story, the balance means absence of lies. In the name of balance I
would not add a mission to the game in which you would as an Israeli
soldier shoot Palestinians…
Of
course not, but I am speaking about something different. In Tahta
al-Hisar it is not possible for interaction with the Israelis. They are
presented only as armed enemies, that creates a message which has
nothing to do with gameplay. First off, there are not only
soldiers, you will meet even Israeli civilians there, they freely
wander around in some missions. Not like main characters, but you can
not open fire on them, that is quite a clear message, isn’t it? If you
are in a cross-fire with soldiers and you harm a civilian you lose the
game. So, this message is included in Tahta al-Hisar, although not in a
direct way. [1] And there is a second thing, in the reality there is a
green line between the citizens which Palestinians can not cross and
even the Israelis do not cross it. There is in fact racial segregation.
If Palestinians and Israelis demonstrate alongside the line there are
soldiers between them and each group demonstrates with a different aim,
against Israeli politics. People in Gaza demonstrate because they want
to live, Israeli activists demonstrate because they do not agree with
the government politics. I can not add something to the game what does
not exist in reality. Beside that, we tell a story, we do not search a
justification for one or other side of the conflict.
The
opening mission of the game involves Baruch Goldstein - aren’t you
afraid using such a topic in a computer game? What about the feelings
of those whose relatives died there? Aren’t you afraid of their
reactions? In European context such utilization would be considered as
non-ethical… The Arab society is different in this point. The
concept of personal freedom and personal rights varies in the Middle
East from Europe or America. In Europe it could be seen that the
utilization of victims in game is non-ethical. People would consider it
as making money from sacrifice and blood of their relatives. By the
way, we will not profit from Tahta al-Hisar, we will just pay back the
development – you know, what are Arab software markets are like. People
often regard us as someone who helps in making sure that their
relatives would not be forgotten. Once a woman called me, she cried and
told me that what we depicted in our game had happened in reality to
their relatives, their kids. She wanted to thank me that they will not
be forgotten.
While we are
talking about the reactions of the game’s players, I have seen in the
strategy game you are working on, the Quarish, that there is one
mission, the Besiege of Medina, where the player represents a chieftain
of a Bedouin tribe. He has got an option to accept Islam and take the
side of the Prophet or not, and attack Medina. But, if he won, he would
in fact endanger the spreading of Islam. Aren’t you afraid of the
reaction of orthodox believers? Of course, not all people
would agree with this game, but I think there will be few. Our task is
to persuade them. I don’t want to encourage any fanaticism, but I
understand my society and I know the way in which people think. It is
true, that if you present what have you told me in the very same way to
them, you would see very strong and exaggerated reactions. But we deal
with them in a different way, if they play our game they will
understand what it is about and what is behind it. The game maps real
history of Islam, if someone could not accept this history it is just
their problem. Through Quarish we want to present the real history of
Islam without sensations and myths. In this point we challenge two
different things, the negative stereotypes of the West and our own
superstitions.
The web page
of Afkar Media declares that your aim is to “address Muslims and Arabs
in a way respecting their cultural heritage to help them to feel equal
to other nations so that they can develop into a civilization which
will enrich the surrounding world and not only take from it.” [2] Isn’t
that too much of an overestimated aim for a videogame company? There
is one English proverb: “If you aim, aim high.” You have to have
something like that in Czech also. It is not our aim to sell one or ten
thousands or million copies of our game… Really not. Our aim is to
contribute to the balance of cultures. We respect other cultures and
civilizations, but in society, in which we live, there exists certain
ignorance. I know that my society doesn’t understand the West correctly
and I also know that the West doesn’t understand us correctly. We are
trying to build a bridge, advantageous for both sides. We are trying to
break the stereotype models of thinking on both sides, when the West is
for Muslims being presented by Britney Spears and our culture is for
the West is being presented by Osama Bin Laden. This aim is broad and
long-term, it is more about approach and certain philosophy…
In
the world there is now a movement in general towards the production of
persuasive videogames with political aims. In Russia or China the
governments spend a lot of money to strengthen the national identity in
youth population, even through videogames. What do you think about it? Beware,
this certainly is not our aim, to strengthen national identity among
Arabs or religious identity among Muslims and to determine ourselves in
this way against the others. To strengthen identity in such way leads
only to increasing tensions among people. The same thing is to describe
current conflicts as the war of religions or cultures. Regrettably,
that is exactly what the American media is doing. The whole thing
started in America in the Cold War, the bad guys in movies were
Russians or spoke Russian. Now the Americans are even increasing the
doses on these stereotypes.
You have played al-Quwwa al-Khasa, [3] what do you think about this game? Of
course everyone has the right to produce a game according to his own
beliefs, but for me it is an error to make a game literal with a clear
political message, but we have an open market and we have to share it.
We always try to coin the idea of equality. I am well aware of racism
and over-exaggerated national self-identification. What I want to add
is that in every place there are people who seek understanding,
dialogue. That is what we are seeking, but the conditions in which we
work are really hard. We try to be sincere in our work, we do not work
for money, not at all. We are not financed by anyone and we do not want
to be, we want to keep our independence. I believe that in every
society there are people like us, who try to act in positive way.
Published
as: Sisler, Vit. In Videogames You Shoot Arabs or Aliens – Interview
with Radwan Kasmiya. Umelec/ International, 2006, vol. 10, No. 1, p.
77-81. ISSN 1212-9550. (The interview was published together with a
critical examination of recent videogames made by Afkar Media: Sisler,
Vit. Digital Intifada. Umelec/ International, 2006, vol. 10, No. 1, p.
77-81. ISSN 1212-9550.) Back to top
Our Rally Sub-Marshall
Along
with his JUDO features, our Post Production Manager Mr. Muhannad ASADI
is a rally sniffer! yes you read it right, although he claims that he
works as rally sub-marshal in every goddamn rally in this country,
rumors said that he is addicted to burning Octane, otherwise why he
would spend fourteen hours (non paid) in the desert waiting for racing
cars to sign there check points? In fact we couldn't find anything else to rationalize his hobby, until we receive this picture….Yes guys, it is for the chicks.
R.Kasmiya Back to top
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